Position Vacant: Marketing and Communications Manager

Name of Position: Marketing and Communications Manager
Reports To: Director, Strategic Initiatives
Term of contract: 12 Month fixed-term contract
Remuneration: $80,000-$85,000 p/a (plus super)

Objectives
● Oversee the planning and delivery of all aspects of the marketing, publicity and promotion of ATYP
● Oversee the implementation of the ATYP rebrand to coincide with the launch of the new venue on Pier 2/3
● Develop, implement and maintain an ATYP Marketing and Publicity Plan
● Establish ATYP’s mainstage season and in-house programs as a destination venue for theatre with young people nationally
● Build the reputation and recognition of ATYP Education programs, with a focus on On Demand and On Demand Plus, in every primary and secondary school in Australia

Key Internal Relationships
The Marketing and Communications Manager is required to establish and maintain good communication and effective working relationships with ATYP staff, Board and management. They oversee the work of the Marketing and Digital Communications Officer, Digital Engagement Designer and Art Director.

Key External Relationships
The Marketing and Communications Manager is required to maintain effective working relationships with:
● Key marketing suppliers and partners including publicity and advertising agencies, printers, web developers, designers, artists, illustrators, distribution companies, mailing houses, photographers and the media.
● Artistic, production and venue staff.
● Arts companies, industry lobby, membership groups and other key partnering organisations
● Young people involved in ATYP programs

MAJOR DUTIES

Marketing and Promotion:
● Develop, oversee and deliver a comprehensive Marketing Plan including targets, strategies, volume, timetables, review dates and reporting systems across the whole of the company’s activities.
● Develop, monitor and consistently deliver ATYP’s annual marketing activities, online, advertising, promotion and brand; including managing and coordinating the delivery of the design, print and distribution of all marketing materials in accordance with set annual timetables.
● Attend and participate in opening nights, media launches and other marketing/publicity events and generally act as an ambassador for ATYP.

Publicity:
The Marketing and Communications Manager will engage external PR agencies to:
● support the launch of the 2022 season and venue on Pier 2/3;
● prepare and implement a publicity strategy for a mainstage subscription season, the On Demand and On Demand Plus online programs and other key ATYP activities;
● organise media, stakeholders and politicians to attend opening nights for all ATYP productions and co-productions; and
● organise media briefings launching ATYP’s major initiatives (ie. the mainstage season).

Publications:
● Oversee the writing, updating and editing of copy; and source images for all marketing collateral across the company including media releases/press kits, advertising, programs, posters/flyers, newsletters/E-newsletters, other external forums where information about ATYP may appear.
● Ensure corporate marketing collateral and communications, including the ATYP website are consistently and accurately delivered, maintained and kept current.
● Develop and oversee ATYP’s digital presence in collaboration with the Management team.
● Ensure stocks of relevant ATYP promotional and corporate materials are maintained.
● Oversee the Marketing and Digital Communications Officer in maintaining ATYP’s presence and good-standing on social media.

Online:
● Oversee the maintenance of ATYP’s website and social media channels.
● Manage the development and oversee the Digital Engagement Designer’s maintenance of ATYP’s On Demand and On Demand Plus platforms in collaboration with web developer Studio Jack.

Research, Development, and Planning:
● Effectively schedule key annual deadlines, assist the Director of Strategic Initiatives in annual budgeting of marketing activities, ensure the timely briefing of key suppliers and source quotes within allocated budgets.
● Ensure consistent collection of marketing data and feedback across all ATYP activities.
● Remain abreast of trends in marketing and publicity and identify new opportunities for ATYP.
● In consultation with the executive team, regularly review ATYP’s profile, programs, events, products and initiatives from a marketing perspective and provide advice for their development.

Documentation and Evaluation:
● Manage and oversee the documentation of all ATYP productions, workshops and events for archive and promotional purposes.
● Organise the regular and rigorous evaluation of marketing strategies and activities across the company and develop mechanisms to effectively collect quantitative and qualitative information on the effectiveness of all marketing, advertising and promotional activities.
● Assist in reporting to funding bodies, sponsors and other stakeholders as requested.

Administration:
● Oversee the maintenance of the marketing and patron database, including training of staff.
● Manage and coordinate opening nights, media launches and other marketing/publicity events – including collation of invitation lists, distribution of invitations and receipt of RSVPs.
● Manage marketing expenditure within budget parameters as set by the executive team.
● Ensure multiple copies of marketing materials are lodged with ATYP archives and are kept for use in acquittals, reports and proposals to key stakeholders.
● Provide regular reports to the executive team and the Board as requested.

Other responsibilities:
● Attend staff meetings and other meetings as requested.
● Ensure compliance with ATYP’s WH&S policy at all times.
● Other duties as assigned by the Director, Strategic Initiatives.

PERSON SPECIFICATION

Essential:
● A creative thinker with a minimum of four years’ experience in a senior marketing role
● Demonstrated experience in development and management of strategic marketing plans in line with company goals
● Demonstrated experience in the coordination, management and delivery of print and electronic marketing collateral
● Demonstrated experience in developing and implementing effective communications strategies for social media
● Demonstrated experience in developing and implementing publicity campaigns
● Excellent administration and project management skills including the ability to work under pressure and effectively prioritise differing work demands to meet competing deadlines
● Excellent verbal and written communication skills, including the ability to write and edit marketing and publicity copy
● Excellent computer skills including a thorough working knowledge of Microsoft Office, Google docs and experience in working with databases

Desirable:
● Experience in working with publishing software
● Experience creating video content
● Knowledge of the arts industry on a national and international level
● Current driver’s licence

Applications close 9am, Monday 31 January 2022, unless the position is filled prior.

Please submit your application to [email protected]. Applications without a cover letter will not be considered.

For More Information please contact
Director of Strategic Initiatives Johanna Mulholland: 02 9270 2400 or [email protected]

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